It's not enough for them to be thisclose to being a totally green and sustainable society and have beautiful porcelain skin, they have to totally capitalize on being adorably quirky. It's no secret that I'm in love with Swedish pop music, and now look what they've done: a BEARD CAP. It's fucking incredible to think there might be a market capitalizing on being this uninhibited. This is a trend I would love to see catch on.

The Beard Cap, created by Vik Prjonsdottir
currently the only store stateside is in Brooklyn - Scandinavian Grace